Sustainable Consumption - Consumer Trends Report

A quantitative survey by Intesa Sanpaolo in January 2024 on a sample of over 1000 Italian citizens, highlighted the widespread awareness of the problems generated by climate change and the consequent mitigating behaviours.

Among these, Sustainable Consumption practices are extremely effective because they can be enacted every day, exerting strong pressure on the entire production and distribution chain.

This report analyses 8 trends that are increasingly gaining ground among consumers: End2End Accountability, the Search for Durability, Zero-Waste Living, Plastic-free Packaging, Green Last-Mile, Digital Second Hand, Greenfluencing and Urban Sustainable Mobility.